For Facebook I chose to make a separate page so my family and friends would not get tired of seeing my AVON posts.
Under the drop down on the right hand side of your Facebook screen is where you can “Create Page”. You can add photos, etc it is just like your Primary FB page but can just have your AVON content on it.
When it comes to posting I try to post of my AVON fb page more than once a day. So that it is news feeds different times a day.
Stay current. I recently found an opportunity to tell people about Skin So Soft Original Bath oil for horses. I now have a new customer, and hopefully the Tack shop she normally shops at will carry it from me as well. Fingers crossed and always be out there telling people about the products.